Your current website was created to be seen and read and perhaps to sell things. Is it doing it’s job? There are approximately 180 million websites in the world. Yep one hundred and eighty million… If you currently have a website for business or personal use your site is one of the 180 million.
So how do people find you in the glut of pages out there? Are “you” findable? Are “you” being linked to? Is your site being saved? Is anyone talking about your site?
The best way to find out is to look at your user statistics. Are people coming to your page? How many? and last but not least are there enough people coming to your site that you are happy with the number of visits?
If your website is coming out of toddlerhood and headed to grade school and still hasn’t been noticed then the chances are it needs an upgrade. In the last few years the way websites are ranked, searched for, shared, saved and spread has changed.
Google has all but taken over the search engine business. If you want your site to be known and shared you need to be on Google’s barometer. The sites who are winning in the search results are those who use the Google tools and analytics to bring them forward and up top in the search engine race.
Your web page should be constantly increasing in views and in commerce. Each month that goes by should show an upward swing in visits. If your site is stagnant it’s time to think about a remodel or a complete overhaul.
Google search results that are not paid for are called organic searches. The organic search rank of your site is important. Have you searched for your own site lately? If not go and try it. Begin with a broad search and gradually narrow it down until you show up. If the results of this little experiment are disappointing then you have some work to do, or work to be done.
Multiple things go into search engine ranking. Links to others sites, the sites that link back to you. Your page titles, quality of information and ease of access are counted as well. The number of keywords used on the site within the proper context and the behind the scenes SEO settings and keywords. The last considerations are the links that lead to your social sites such as Facebook and Twitter. . The last and most important issue is the updating of your site at regular intervals. To have your site stay consistently high in the organic search results it need to be updated on a regular basis. We take all of these into account when we create your site.
It costs money to keep up a website, is your money being well spent? Are all the needed areas being covered by the current site you own? If not it’s time to consider building a new one or remodeling the old one and incorporating the Google tools, updated content and current security features to keep it up and running.
Technology continues to grow at an astounding rate. As fast as the old operating systems (remember vista? ouch!) go out of style and mobile phones become obsolete your website may fall by the wayside as well. With a maintained WordPress site it can stay updated, current and fresh through all the trends and changes in technology.